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    Jean Charles Rédélé with the Alpine A106

    Alpine celebrates its 70-year history with new video series

    Almost 70 years ago in July 1955, Renault dealer and rally driver Jean Rédélé created Alpine. Originally a standalone brand, the mission was simple: to create a French sports car brand based on Renault powertrains.

    Honda City with the band Madness

    Classic TV: Honda City (feat. Madness)

    Advertising from the 1980s doesn't get much quirkier than when Honda teamed up with English ska band Madness to promote its latest hatchback of the day, the City

    Mitsubishi Magna AWD

    Classic TV: Mitsubishi Magna AWD

    In 2002, Mitsubishi made history by releasing the first all-wheel drive series production car built in Australia, the Magna AWD. Soon after, it also changed history with the same car's advertising campaign.

    Classic cars drifting on an ice circuit at The ICE St Moritz

    Classics in the snow: The ICE St. Moritz

    While most concours events are held on the most pristine lawns at golf clubs and palaces, The ICE in the affluent Swiss town of St. Moritz is just a little bit different.

    BMW E30 M3 Print Advertisement

    The history of BMW’s iconic ‘Ultimate Driving Machine’ slogan

    There are few taglines in the automotive industry that work as well as BMW’s. When you think of what the brand and its most legendary cars stand for, ‘The Ultimate Driving Machine’ perfectly encapsulates it.

    C'était un rendez-vous film poster

    Classic Film: C'était un rendez-vous

    In 1976, French director Claude Lelouch released one of the most iconic car films of all time.

    shell ferrari ad the circuit

    Classic TV: Shell x Ferrari, 'Circuit'

    Back in 2012, the marketing departments at Shell and Ferrari teamed up to create a stunning TV commercial that celebrated the 60-year technical partnership between the pair.

    LOtus 25

    Hot Lap: Ride On Board In A Lotus 26R

    With a name like Horatio Fitz-Simon you'd expect him to be quick! Ride on board with this young up and coming historic racer in a Lotus 26R at the recent Velocity Festival in Sonoma.

    Lamborghini Countach Production Line

    Here's How The Lamborghini Countach Was Built By Hand

    The Countach turns 50 this year, and Lamborghini has shared some images and footage from the archives of the final example being made.

    BMW The HIre Series 1

    Classic TV: BMW The Hire Series 1

    Oftentimes, branded content is easy to spot from a mile away. You can always tell when an out-of-place product has been forced into a limelight it was never built for. However, not all instances of branded content end up feeling quite this uninspired.

    jaguar XK engine

    Extraordinary Engines: Jaguar's XK Six-Cylinder

    Long time Jaguar fancier and Retro Rides market analyst Cliff Chambers looks at the exceptional six-cylinder engine that kept Jaguar at the pinnacle of British prestige and sports car design for almost 40 years.

    1970 VW PORSCHE TAPIRO

    Unicorn: 1970 Porsche Tapiro

    In the world of automotive design, few collaborations have captivated car enthusiasts quite like the 1970 Porsche Tapiro. Born from the innovative minds at ItalDesign, under the visionary Giorgetto Giugiaro, this concept car made a design statement.

    MESSERSCHMITT KABINROLLER 1954

    Top 10: Cheap Cars That No Longer Are

    Here’s 10 collectable cars that once ranked among the cheapest in the market but now cost more than high-performance or prestige models. Retro Rides Market Analyst Cliff Chambers looks at the stellar gains made by these 10 rudimentary models and explores the reasons behind their rise.

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