Classic TV: Shell x Ferrari, 'Circuit'

    Rich Fowler26 November, 2024

    shell ferrari ad the circuit

    Back in 2012, the marketing departments at Shell and Ferrari teamed up to create a stunning TV commercial that celebrated the 60-year technical partnership between the pair.

    Dubbed 'Circuit', the two-minute masterpiece features a stunning display of Ferrari race cars roaring through the streets of Rome, New York, Rio, Hong Kong, and Monaco.

    As a bonus for us Aussies, the Sea Cliff Bridge in New South Wales makes an appearance at the 43 second mark.

    Oh, and it has one amazing soundtrack. Turn it up!

    shell ferrari ad the circuit

    The incredible commercial tracks the evolution of Ferrari’s F1 cars from the very beginning

    Things kick off in Rome with a Ferrari Tipo 500 that packed a 2.0-litre inline four-cylinder engine and was raced by Alberto Ascari and Juan Manuel Fangio in the 1952 and 1953 seasons.

    The ad then tracks the evolution of Ferrari’s F1 cars, showing a 3.0-litre V12-powered 1967/68 312 – as driven by New Zealand’s own Chris Amon, with the driver’s helmet in the ad resembles Amon’s famous design – in New York.

    This is followed by a 3.0-litre flat-12-powered 1971 312B that was raced by Clay Regazzoni, Jacy Ickx and Mario Andretti shown on the streets of Hong Kong.

    shell ferrari ad the circuit

    Locations including Rome, New York, Hong Kong, and Monaco are among those used in the ad

    A pair of 3.0-litre V10-powered cars come next in the form of a 1996/97 F310 as driven by Michael Schumacher and Eddie Irvine which features in Rio, and an F2003-GA as driven by Schumacher and Rubens Barrichello which blasts around the familiar streets of Monaco.

    Finally, there's a 2.4-litre V8-powered F2007, as driven by Kimi Raikkonen and Felipe Massa, which pulls into the petrol station back in Rome to finish things off.

    With no music and no voiceover until the very end, the entire two-minute runtime is a pure aural delight, with the transition from the V12-powered 312B to the V10-powered F310 in a tunnel being a particular spine-tingling highlight.

    Rich Fowler

    Writer

    "If it moves and makes a noise, count me in. That pretty much sums up my lifelong passion for motoring and motorsport history. Rich has worked in various roles in the digital and motoring media world, starting his career at Autosport and also working at Auto Action, Motor, and as the founder and publisher of Motorsport Retro. 

    Most recently, Rich successfully launched Collecting Cars in the Australian market, growing the brand from 0 to $150 million in sales in just 3 years."

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