Bugatti launches two new buildable models in partnership with Lego

There’s no denying that Bugatti is one of the most prestigious and desirable brands in the automotive world. Having produced some of the most iconic and revered cars to ever grace our roads, it’s one that enthusiasts young and old aspire to in equal measure.

To help inspire the next generation of car enthusiasts – and to offer some decoration for adults’ work desks – the iconic brand has furthered its partnership with Lego to produce two new buildable models of its most cutting-edge cars.

Available from January 2026, the latest additions to the official Bugatti Lego range include the Vision Gran Turismo from Lego’s Speed Champions line, and the Chiron Pur Sport from the Lego Technic series.

The new two sets join the Lego Speed Champions Centodieci and Lego Technic Bolide, bringing the range of buildable Bugattis to four concurrently available models. All are rated suitable for boys and girls aged nine and up.

Consisting of 284 pieces, the Lego Speed Champions Bugatti Vision Gran Turismo captures the aesthetic of this concept car – created in partnership with the Gran Turismo video game series – in a real, buildable model.

Bugatti Lego Technic
Originally created for the Gran Turismo video game series, with just a sole real-world concept car built, the Vision Gran Turismo is now available in this small-scale, 284-piece set (Image: Bugatti)

Measuring over 14cm long, 8cm wide, and 4cm high, it now makes the Vision Gran Turismo accessible to fans and gamers of all ages at a price of US$32.

The Lego Technic Chiron Pur Sport, meanwhile, offers a more advanced 771-piece set that once assembled sits 29cm long, 13cm wide, and 8cm high, coming complete in an orange and black colour scheme.

Priced at US$70, this model captures the agility and precision of the Chiron Pur Sport – the most dynamic expression of the Chiron family which is built for drivers who live for winding roads. Advanced details include working steering, opening doors and bonnet, and an intricate model of Bugatti’s iconic W16 engine – which is now being phased out and replaced by a new V16.

Bringing Lego construction into the modern age, both models come complete with digital instructions through the Lego Builder smartphone app, allowing users to zoom, rotate in 3D, and most importantly track their progress as they construct their Bugatti models.

Bugatti Lego Technic
The Chiron Pur Sport model hails from the advanced Lego Technic range, with digital instructions in a smartphone app able to help builders keep track of the 771-piece construction process (Image: Bugatti)

“Our collaboration with the Lego Group continues to grow in exciting ways,” says Wiebke Ståhl, managing director of Bugatti International.

“With four different Bugatti models – the Chiron Pur Sport, Vision Gran Turismo, Centodieci and Bolide – available simultaneously for the first time, we are sharing the essence of what makes Bugatti special with collectors of all ages.

“Each model tells a different story about our brand and inspires the next generation of enthusiasts. Expanding our audience from a select group of hypercar owners to millions of fans, gamers and performance aficionados makes this project particularly fun. It is one we thoroughly enjoyed bringing to life.”

The full range of official Bugatti Lego models are available from the Bugatti online store, Lego website, and Lego stores worldwide.

Deputy Editor

Patrick is an automotive journalist with nearly a decade’s experience across a range of online, print, and broadcast media titles, having road tested over 500 new and classic cars in that time.

After starting out with The Adelaide Hills Weekender Herald newspaper while still studying, he has since contributed to the likes of DriveTribe, Finder, Supercar Blondie, Exhaust Notes Australia, and WhichCar before joining the Retro Rides team. He also launched the car review website Drive Section in 2019 and automotive adventure site Essential Drives in 2024, and has experience in journalism education and academia.

At Retro Rides, Patrick oversees website publishing and content creation. If you have a story you think would be of interest to our audience, he’s your best point of contact at [email protected].

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