The enduring legacy of the Toyota LandCruiser 70 Series

2024 Toyota LandCruiser 76 GXL Auto
Despite launching over 40 years ago, the 70 Series LandCruiser is still in production and a roaring sales success today (Image: Patrick Jackson)

On a daily basis, I’m inundated with messages and conversations from people about how frustrated they are with the state of new cars in 2025. From everything being controlled through touchscreens to questions around the long-term durability of their hybrid or electric drivetrains, I’ve heard the exasperated phrase “I wish I could buy a new old car” on more than one occasion.

The thing is, you’ve always been able to – at least, if off-roading is your thing. Perhaps it’s because of how ubiquitous it has become in the Australian landscape – from worksites to outback pubs, and for some reason even at shopping centres – but it’s easy to overlook the impact that the Toyota LandCruiser 70 Series has carried across a 41-year continuous production run through to the present day.

It was in 1984 that the J70 model was introduced took over from the iconic J40 in the LandCruiser’s ‘Heavy Duty’ series, with the J60 model of the day – like today’s 300 Series – belonging to the more refined ‘Station Wagon’ series. The 40 Series it replaced had been around for 25 years at the time, but even still, it would be easy to doubt Toyota saw the 70 Series surviving for this long.

Australia is one of the places to thank for that, along with Africa, as its ability to shrug off the outback like it’s nothing has ensured more than just niche popularity in this country.

2024 Toyota LandCruiser 79 GXL V8 Manual
Given its rugged and modular design, the 70 Series lineup includes Cab Chassis, Wagon, and Troop Carrier variants to suit private and fleet buyers alike (Image: Patrick Jackson)

Beyond a sales success

During 2024, a total of 11,292 examples were sold… and that’s only counting 79 Series Cab Chassis pickup models. Another 15,257 sales were accounted for by 76 Series Wagon and 78 Series Troop Carrier variants, although this figure also includes sales of the newer 300 Series to complicate matters.

Indeed, it’s still such a popular vehicle that in mid-July 2025, Toyota paused all orders for the automatic 76 Series GXL Wagon due to overwhelming demand.

Either way, if those numbers were combined, the LandCruiser nameplate would’ve been the sixth-best selling in the country last year – not bad for a car that has seen the rise of both Guns N’ Roses and Billie Eilish during its lifetime.

While still sold new, older LandCruisers still hold their value remarkably well, regularly appearing as some of the highest value-getters in Retro Rides’ regular auction reports. Classic 4x4s like the LandCruiser and the Land Rover also earned a place on our ‘Ones to Watch’ list for 2025.

2024 Toyota LandCruiser 76 GXL Auto
Even 41 years after the 70 Series’ launch, June 2025 saw Toyota Australia pause orders for the 76 GXL Wagon due to such overwhelming demand (Image: Patrick Jackson)

Under the skin

Of course, the 70 Series isn’t quite the same car it was back in the beginning. It’s been treated to four facelifts over the years, with the most current one – which you see on the examples pictured here – arriving in our market for the 2024 model year. The last major update before then came in 2007.

That 2007 update was an important one, as it introduced the ‘1VD’ 4.5-litre V8 turbo diesel engine – paired exclusively with a five-speed manual gearbox – that Aussies came to know and love.

That V8 was the only engine option offered here until this most recent update which controversially introduced the ‘1GD’ 2.8-litre four-cylinder turbo diesel from the Toyota HiLux. In an act of sacrilege, it was only to be offered with a six-speed automatic, although 2025 saw the introduction of a manual gearbox option.

With that said, other hardy items such as manual locking hubs, front and rear differential locks, and a proper lever for the four-wheel drive system always remained on the menu. The new engine also meant Toyota could start selling it again in its homeland Japan after being forced to end sales there in 2004.

2024 Toyota LandCruiser 79 GX Auto
2024 saw the introduction of the HiLux’s four-cylinder diesel engine, along with a much-requested but somewhat controversial automatic transmission option (Image: Toyota Australia)

The iconic V8 is set to be phased out of production in Q4 this year. If you want to get one before then, too bad – every build slot has been accounted for since mid-2022. To appease those who have missed out, a manual gearbox has this year been added as an option for four-cylinder models.

Four body options are available in today’s 70 Series range: the 76 Series Wagon, 78 Series TroopCarrier, and 79 Series Cab-Chassis pickups available in Single-Cab and Double-Cab variants. WorkMate and GXL trim levels are available across the range, while the Single-Cab is also offered as a middling GX.

On the road

The ‘Merlot Red’ GXL ute you see here is one of the last V8-powered examples to be delivered to Australia as production winds down. It’s also one of several variants of the updated range I’ve had the chance to sample since its launch. The ‘Graphite’ GXL wagon also pictured here packs the automatic four-pot, while the ‘Sandy Taupe’ GX ute I drove featured the same.

2024 Toyota LandCruiser 79 GXL V8 Manual
Orders are already closed for V8-powered 70 Series variants, with the last deliveries expected in late 2025, making this ute one of the last of its kind (Image: Patrick Jackson)

People are right to lament the demise of Toyota’s big V8 oiler, as it’s a true peach of an engine. The numbers mightn’t jump out on paper – 151kW and 430Nm – but with all its torque arriving as low as 1200rpm, you could probably tow a tank with it. Combine this with how short the five-speed’s first gear is, and setting off in second will quickly become the norm. Despite being a diesel, it even has a beefy V8 soundtrack to it.

The new four-pot may have the edge on paper – 1kW less, but a beefier 450Nm for the manual and 500Nm for the auto – and feel as though it revs more freely, but the smaller displacement and higher arrival of its torque in the rev range means it doesn’t feel as potent. Think of it as the bodybuilder with showy muscles who gets easily out-lifted by a lumbering, fast food-fuelled powerlifter.

Everything else about the driving experience, though, feels certifiably old fashioned. With live axles front and rear and a tall but narrow body, it gets blown around on the freeway or country roads on a windy day. Finally arrive at your destination after being shaken not stirred, and you’ll discover in the carpark that its turning circle rivals Jupiter’s.

2024 Toyota LandCruiser 79 GX Auto Interior
WorkMate and GX variants are a true throwback to a past era, featuring wind up windows with side vents, vinyl seats, and rubber flooring (Image: Toyota Australia)

Then there’s the interior…

WorkMate and GX variants feature vinyl seats, but few other comforts inside. There’s no central locking, and you’ll still need to manually wind the windows (and as a sign of its age, there’s still a pop-out ‘smoker’s window’). The air conditioning controls look like they’re still the 1985 originals. Want to adjust the side mirrors? You’ll have to wind the window down and move it manually yourself if you opt for a ute.

Step up to the GXL and you do gain remote central locking via a separate fob to the key itself and powered windows, along with patterned grey fabric that is the perfect reminder of the LC70’s true age.

Mind you, the 2024 update did add a new instrument cluster inspired by the 40 Series, which even includes a small screen with a digital speedometer. Lane departure warning has been added to keep it regulation-compliant, but it quickly turns off with a button on the steering wheel.

Both figuratively and literally, this is the closest thing to a ‘new old car’ that money can buy. Between $75,600 and $83,500 of it, to be precise – although people do turn their heads for the 70, so you’ll get your money’s worth if being noticed is something you desire.

Retro motoring fresh off the showroom floor

On one hand, driving a vehicle like the 70 Series does make you appreciate how relaxed, feature-laden, and refined modern cars are. After most recently driving the 76 GXL Wagon just before the order books were temporarily closed, I hopped straight into Toyota’s bZ4X – an utterly quirky, thoroughly modern fully electric car – and there’s no denying it was quite the relaxing change of pace.

On the other hand, no new car – especially not an EV – can come even close to boasting as much character as this. All those imperfections make this car as strangely enjoyable to drive as it is.

There’s a longstanding rumour that the LandCruiser is built to last for 25 years, while other cars are only created to survive 10-15 years. Although there isn’t an official quote to back this up, there’s no denying the thinking holds true. Perhaps, like a cat, the 70 Series is only through three or four of its nine lives as yet.

Of course, it’s not the longest consecutive production run of any one car – the original Volkswagen Beetle and Mini have it beat, while Toyota’s own Corolla is a longer lasting nameplate – but the 70 Series LandCruiser is easily the oldest new car on sale today.

For all the restomods, homages, and ‘continuation series’ cars that are starting to dominate the classic car space these days, including everything from G-Wagens to Defenders, Toyota has ironically been well ahead of the curve. You’d just never think to look in the same showroom you’ll find whitegoods Camrys and RAV4s in.

The evolution of the Toyota LandCruiser ‘Heavy Duty’ line

1953 Toyota BJ-T Jeep
Initially referred to as the ‘Toyota Jeep’, the original light military utility vehicle was specified by the US government for use in the Korean War, with the Toyota being larger and more powerful than a Willys Jeep, although in 1954 a name change was forced, giving birth to the LandCruiser we know today (Image: Land Cruiser Heritage Museum)
Toyota Land Cruiser Model FJ25L 1957
Produced in Japan from 1955 to 1960, the ‘J20’ introduced slightly more civilian appeal to the rugged off-roader (Image: Toyota Automobile Museum)
1977 Toyota LandCruiser FJ40
The iconic ‘J40’ which remained in production from 1960 to 1985 for global markets, although it continued on in Brazil all the way until 2001 (Image: Toyota USA)
1984 Toyota LandCruiser 70 Series
The J70 first launched in 1984, with the 70 and 71 Series representing short wheelbase versions, 73 and 74 Series representing medium wheelbase, and 75 and 78 Series designation for long wheelbase models (Image: Toyota Global)
1995 Toyota LandCruiser 70 Series first facelift
The J70’s first facelift was subtle, but the 70 Series did grow wider over the years (Image: Toyota Japan)
1999 Toyota Landcruiser 78 Series RV Troop Carrier
The J70’s second facelift was introduced in 1999, illustrated here by the 78 Series RV Troop Carrier (Image: Toyota Australia)
2007 Toyota LandCruiser 70 Series wagon, troop carrier, and ute
A third 70 Series facelift arrived in 2007, bringing with it the iconic ‘1VD’ V8 engine (Image: Toyota Australia)
2024 Toyota LandCruiser 79 GXL V8 Manual
The most recent 70 Series facelift arrived in 2024, marking the last of the V8-powered models and the beginning of a new four-cylinder frontier for the iconic 4×4 (Image: Patrick Jackson)

The evolution of the Toyota LandCruiser ‘Station Wagon’ line

1977 Toyota LandCruiser 55 Series
The LandCruiser 55, produced from 1967 to 1980, was considered the first true entry in the Station Wagon series (Image: Toyota USA)
1984 Toyota LandCruiser FJ60
The J60, which followed from 1980 to 1990 in most markets, was designed to be a more competitive entrant into the emerging SUV market (Image: Toyota USA)
1991 Toyota LandCruiser 80 Series
The popular J80 introduced rounder styling for the 1990s, remaining in production until 1997 for most of the world, although Venezuela kept producing it until 2007 (Image: Toyota USA)
2002 Toyota LandCruiser 100 Series Advantage Limited Edition
The 100 Series, produced from 1998 to 2007, was the first LandCruiser to offer the option of a V8 engine; it also came in distinct ‘100’ and ‘105’ configurations, the latter retaining the J80’s solid axles (Image: Toyota Australia)
2018 Toyota LandCruiser 200 Series GXL
Offered from 2007 to 2021, the 200 Series brought with it even more refinement, gaining it immeasurable popularity in markets like ours in Australia, along with the Middle East (Image: Toyota Australia)
2024 Toyota LandCruiser 300 Sahara ZX
The 300 Series LandCruiser on sale today was unveiled back in 2021, and in 2026 will become the first to offer a performance hybrid powertrain (Image: Patrick Jackson)

Deputy Editor

Patrick is an automotive journalist with nearly a decade’s experience across a range of online, print, and broadcast media titles, having road tested over 500 new and classic cars in that time.

After starting out with The Adelaide Hills Weekender Herald newspaper while still studying, he has since contributed to the likes of DriveTribe, Finder, Supercar Blondie, Exhaust Notes Australia, and WhichCar before joining the Retro Rides team. He also launched the car review website Drive Section in 2019 and automotive adventure site Essential Drives in 2024, and has experience in journalism education and academia.

At Retro Rides, Patrick oversees website publishing and content creation. If you have a story you think would be of interest to our audience, he’s your best point of contact at [email protected].

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