The Honda Cog Tv Commercial created controversy as many thought computer graphics were used
Cog is a British TV ad launched by Honda in 2003 to promote the seventh-generation Accord range of cars. Agency Partizan Midi-Minuit produced the piece on a budget of £1 million ($1.92 million).
The Honda Cog TV campaign is one of the most memorable ever created – Image Honda
The ad starts with a single cog rolling down a ramp, setting off a chain reaction involving wheels, gears, doors, and even a full-size Honda Accord.
Each component seamlessly interacts with the next, demonstrating the precision behind Honda’s engineering.
The synchronized movements and intricate choreography of the objects highlight the attention to detail and quality craftsmanship that Honda is known for.
The two minute final cut of Cog was first broadcast on British television on 6 April 2003, during a commercial break in ITV’s coverage of the 2003 Brazilian Grand Prix.
It remains one of the most innovative and captivating automotive television advertisements ever made.
