Volvo Museum becomes the World of Volvo Exhibition

A fascinating new brand experience centre celebrating the shared past, present, and future of Volvo has moved into the heart of Gothenburg, Sweden.

If ever a brand deserves a museum it is Volvo. The Volvo Group started in 1927, when the first car, a Volvo ÖV 4, rolled off the production line at the factory in Hisingen, Gothenburg.

Everything from this iconic original, all the way to their latest car models, trucks, buses and other products. The museum also included exhibits on Volvo Aero and Volvo Penta products, as well as interesting displays like the joint desk of Assar Gabrielsson and Gustaf Larson, the founders of Volvo.

Unfortunately, the Volvo Museum closed its doors just before Christmas 2023. The good news is that many of the heritage/museum functions have been transferred to a new location: the World of Volvo exhibition and conference center.

This new facility opened its doors in April 2024, and is located in a more central location within Gothenburg.

Writer

“If it moves and makes a noise, count me in. That pretty much sums up my lifelong passion for motoring and motorsport history. Rich has worked in various roles in the digital and motoring media world, starting his career at Autosport and also working at Auto Action, Motor, and as the founder and publisher of Motorsport Retro.

Most recently, Rich successfully launched Collecting Cars in the Australian market, growing the brand from 0 to $150 million in sales in just 3 years.”

More in

News

More than 100 classic Aston Martin sports cars have made the trip to the brand’s spiritual home at Newport Pagnell…

AFL great Brent ‘Boomer’ Harvey will contest this year’s Alpine Rally at the wheel of a classic 1970s Toyota TA22…

Veteran V8 Supercar driver Craig Lowndes showed at last weekend’s Bathurst 1000 that he’s still got the skill and pace…

More in

European

An utterly incredible array of Ferraris is set to go under the hammer this week in a truly glitzy auction…

For the past 116 years, Bugatti has been committed to pushing the boundaries of possibility in automotive engineering, proudly infusing…

Part svelte supermodel, part stoic Swede, Volvo’s first coupe featured a beautifully flowing 2+2-seater coupe body over robust mechanicals from…