Cheeky two-digit plate sells for seven-figure sum

In a world turned upside down, where registration plates sell for way more than the cars that originally carried them, an iconic NSW-issue heritage plate has just smashed the million-dollar barrier in an online sale.

The plate in question was NSW ‘69’ (careful… we can hear you sniggering through the screen) which had been offered through online auction site Collecting Cars and was expected reach $1 million during a no-reserve sale.

That mark was achieved hours before the auction ended, sitting evenly at the seven-digit mark when our monthly auction wrap was published at lunchtime yesterday.

However, such was the fervour amongst bidders to own these evocative plates that during the auction’s final 15 minutes, the bid price climbed by over $200,000.

At 5:50pm on October 28, when the hammer finally dropped, NSW ‘69’ had reached a value of $1,250,000 – although yet more expense was still to come for the winning bidder.

Under the terms of the auction, an 11 percent Buyer’s Premium (GST inclusive) was payable, pushing the plate’s final cost to a massive $1,387,500 and constituting from any angle you might view it, a massive investment in two slivers of embossed metal.

NSW heritage plate 69
The cheeky two-digit New South Wales heritage plate ‘69’ found a $1.25m winning bid, which would actually cost the buyer over $1.38m including fees (Image: Collecting Cars)

Writer & Head Valuer

At age 14, surrounded by stacks of motoring magazines from the local junk shop, Cliff Chambers was warned by a concerned mother that he would ‘Never get anywhere knowing a lot about old cars.’  Seventeen years later when his definitive book, Making Money From Collectable Cars was published, she was proud to be proven wrong.

That was in 1987, but Cliff’s life was already revolving around all things automotive. From working part time in a panel shop while at university, he moved to motor industry consultancy roles and managing a Championship winning rally team.

During the 1990s he joined the classic vehicle insurance industry, at the same time becoming a prolific writer for magazines and motoring websites. Then came his ongoing contribution as one of the country’s leading vehicle valuers.

Away from work, automotive events and objects remain prominent in Cliff’s world. He has owned more than 40 cars now considered ‘classic’ and within his collection of motor-related items there remain some of those magazines acquired as a fact hungry teen.

Cliff brings to Retro Rides a blend of unique industry skills and a love of vehicles that will become more obvious with every contribution he makes to the site.

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