Now more than ever, personalisation is the most pronounced market trend when it comes to high-end sports and luxury cars, and Bentley is one company that’s no stranger to going to big lengths to fulfil customer wishes.
The lengths the brand will go to isn’t just sourcing the most rare, high-end materials to furnish each car’s cabin with, but also delving deep into the history books to bring back any historic colour their customers could wish for.
That’s exactly what the brand has done for this Continental GTC Speed, which has been finished in a bespoke specification that boasts a striking and vibrant blue-purple hue dubbed ‘Violette’.
Part of a special co-creation between Bentley’s Mulliner arm – the company’s historic bespoke customisation arm which over 70 percent of customers specify at least one option from – and their UK-based client, this colour scheme was chosen to reflect the customer’s personal vision and to deliberately avoid the more understated colours.
Bentley’s skilled Paint Shop notes that it can resurrect any colour from the brand’s history, using either the master samples held in their archives or by remastering it from an existing vehicle.
Violette isn’t the first historic colour the brand has brought back by individual customer demand, with Sage Green from the 1950s, Shell Grey from the 1960s, and Rubino Red from the 2000s other colours that have been carefully recreated to go on the brand’s latest models.
Given the lengths Mulliner went to in sourcing and authentically recreating the right exterior paint for this car, the interior has also been heavily customised.
It features a bespoke Tanzanite Purple hide which mirrors the unmissable exterior tone, which stands out against the Linen hide on the seats, steering wheel, and centre console. There are also Lilac accents such as on the gear lever, steering wheel ‘straight-ahead’ mark, and seat stitching and piping just for good measure.
The interior also features Bentley’s state-of-the-art Stone Veneer trim, which is created using a blend of century-old craftsmanship and advanced modern technology. Created using stone up to 200 million years old, Mulliner’s craft teams work it down to just 0.1mm in thickness, creating a textured veneer with variations in colour and pattern which are almost impossible to imitate and always unique.
Only making it clear just how important customisation and personalisation is to luxury car buyers, the UK-based customer for this car is noted by the brand as a strong enthusiast who has owned a number of Bentley models, including no fewer than six Bentaygas, one finished in a striking Magenta hue, and most recently a Continental GT finished in Scarab Green.
This customer’s appreciation for Bentley extends beyond the modern range of cars, too, with him experiencing the thrill of being a passenger in one of the Speed Six Continuation Series cars at this year’s Goodwood Festival of Speed. A new build of the iconic Speed Six, widely celebrated as the most successful Bentley racing car of its era and one of the brand’s most important historic vehicles, that car is yet another testament to how important history, heritage, and uniqueness is to customers at this end of the market.
