1937 Mercedes-Benz 540K claims top honours at glamorous Rodeo Drive Concours d’Elegance

Rodeo Drive Concours Best in Show 1937 Mercedes-Benz 540K Special Roadster
This stunning 1937 Mercedes-Benz 540K Special Roadster was named ‘Best in Show’ at the glamorous Rodeo Drive Concours (Image: Kahn Media)

The Rodeo Drive Concours d’Elegance returned to Beverly Hills on Sunday, June 15, to mark its 30th anniversary as Southern California’s ultimate Father’s Day event.

Nearly 40,000 fathers, families, and car enthusiasts came out to enjoy world-class vehicles at the popular free event

Event attendees were able to get an up-close look at some of the world’s rarest and most unique vehicles, ranging from a 1937 Rolls-Royce Phantom III to a rare Ferrari Enzo.

Ferrari F40 and Enzo at Rodeo Drive Concours
There were plenty of Ferraris and other supercars on show at the star-studded Father’s Day event (Image: Kahn Media)

The Best in Show award went to Richard and Boni Losee and their 1937 Mercedes-Benz 540K Special Roadster. Other entrants to receive awards, included Marcy Hammerstein’s 1957 Ford Thunderbird, which won the Mayor’s Award for Most Elegant, and Steve Saghdejian’s 2003 Ferrari Enzo which was awarded the Rodeo Drive Award for Most Stylish vehicle.

Comedian, talk show host, and insatiable car collector Jay Leno joined Rodeo Drive Concours d’Elegance founder Bruce Meyer, Beverly Hills mayor Sharona R. Nazarian, and Rodeo Drive committee president Kay Monica Rose to present awards.

Attendees also enjoyed the North American public debut of the Lamborghini Temerario in the O’Gara Coach of Beverly Hills display, which also included over a dozen rare supercars and hypercars from McLaren, Aston Martin, Rolls-Royce, Pagani, and Bentley.

1981 Lamborghini Countach LP400S Series III at Rodeo Drive Concours
Rodeo Drive’s upmarket boutique stores presented quite the sparkling backdrop for the 30th running of the event (Image: Kahn Media)

In addition to automotive displays, members of the Beverly Hills Police Department Motor Unit hosted a skills demonstration to showcase advanced manoeuvring, cornering, and speed control skills.

Proceeds from the event directly benefit the community, with donations presented to the Beverly Hills Police Foundation and Beverly Hills Fire Chiefs Fund, as well as non-profit charities raising funds for first responders and their families. Additional funds were raised for the restoration of a retired 1975 Cadillac ambulance from the Beverly Hills Fire Department.

2025 Rodeo Drive Concours d’Elegance Winners

  • Best in Show: Richard and Boni Losee, 1937 Mercedes-Benz 540K Special Roadster
  • Chairman’s Award: 1925 Kip Cyprus, Hispano Suiza Boattail open racer
  • Mayor’s Award (Most Elegant): Marcy Hammerstein, 1957 Ford Thunderbird
  • Icon Award (Timeless Classic): Singleton Collection, 1932 Stutz DV32 Super Bearcat by Weyman
  • Beverly Hills Blockbuster Award (Most Eye Appeal): Joe and Janice Conzonire, 1911 Rambler Model 65
  • Rodeo Drive Award (Most Stylish): Steve Saghdejian, 2003 Ferrari Enzo
  • Police Chief’s Award (Life in the Fast Lane): Doug Cohen, 1981 Lamborghini Countach LP400S Series III
  • Fire Chief’s Award (Smokin’ Haute Classic): Peter Brotman, 1968 Lamborghini Miura
  • Rodeo Drive Award (Most Fashionable): Gary Wales, 1912 Oldsmobile Defender Speedster
  • Carroll Shelby Award (Most Sporting): Paul Colony, 1960 Ferrari 250 Pininfarina Coupe
  • Steve McQueen Award (Classic Sports Car): Ron Hein, 1964 Shelby Cobra
  • Most Passionate Enthusiast: Matt Katz
  • John D’Agostino Award of Excellence: Mo Moore, 1963 Lincoln Continental Convertible
1912 Oldsmobile Defender Speedster at Rodeo Drive Concours
Well over a century’s worth of vehicles were on show and presented for judging, with this 1912 Oldsmobile Defender Speedster named the ‘Most Fashionable’ entrant (Image: Kahn Media)

Mark is Retro Rides’ international man of mystery. A passionate automotive journalist with a deep appreciation for classic design and engineering, he travels the world uncovering stories behind iconic vehicles. A historian at heart, Mark blends technical knowledge with storytelling, bringing the timeless allure of classic automobiles to life for his readers.

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