Classic TV: Volkswagen Golf Mk2

    Patrick Jackson 5 January, 2025

    Volkswagen Golf Mk2 'Changes' advertisement

    The iconic 'Changes' advert creates a clever play on the Golf's enduring reliability (Image: History of Advertising Trust)

    Volkswagen has long been known for its creative advertising, and the arrival of the Mk2 Golf back in the 1980s gave the German marque the opportunity to deliver some of its finest work.

    One of the brand's most iconic adverts is known as 'Changes', named after the song by Alan Price which serves as its soundtrack.

    The 50-second ad begins with a woman, played by model Paula Hamilton, leaving her husband. She tearfully walks out of the door, removing her wedding ring and putting it through the mail slot in the door, before angrily removing her jewellery and mink coat as she walks down the road.

    Just before she's about to throw her keys down a drain, however, she pauses before deciding the one thing she does want to keep is the car – of course, the Mk2 Golf. As she drives away with a smile on her face, the tagline reads: "If only everything in life was as reliable as a Volkswagen."

    At the time, the advertisement was very positively received, being awarded the Silver prize at the 1988 British Arrows Awards and catapulting Hamilton to fame. However, she came to resent being known as somewhat of a one-hit wonder for the commercial, telling The Mirror in 1997: "I always seem to be known as is Paula Hamilton the alcoholic and Volkswagen girl."

    With its feminist undertones, 'Changes' was similarly-styled aesthetically but topically different to its 1985 predecessor, 'Casino'. This ad was specifically targeted at the Mk2 GTI, and is equally iconic given the numerous references made to it on Top Gear and The Grand Tour.

    Depicting a dejected yet still somewhat cheery man leaving a casino, the star this time is described as "the man who put $1 million on black, and it came up red".

    As the voiceover rattles off his varying misfortunes in life, it concludes with him being named as the man who drives a Volkswagen. Why? The reasoning is"Everyone must have something in life he can rely on."

    Patrick Jackson

    Writer & Sub Editor

    Patrick is an automotive journalist with more than eight years of experience across a range of online, print, and broadcast media. His focus is primarily on automotive content, having launched the car review website Drive Section in 2019 and the automotive adventure site Essential Drives in 2024. He is a passionate car enthusiast with a particular interest in classic cars. His past credits include DriveTribe, Vehicle History, Finder, ForceGT, The Weekender Herald, Supercar Blondie, Exhaust Notes, and WhichCar.​

    More inEntertainment

    The Retro Rides Podcast Episode 3

    The Retro Rides Podcast Episode 3: An Interview with Tony Palmer from Black Rock Motor Resort

    Join Rich Fowler as he chats with Tony Palmer the Founder of Black Rock Motor Resort, which is a game-changer for Australian motoring enthusiasts.

    1983 Mitsubishi Sigma

    Classic TV: 1983 Mitsubishi Sigma

    Sometimes, simplicity sells the message best when it comes to automotive advertising, and that's exactly what Mitsubishi opted for in Australia when it came time to advertise the updated 1983 Sigma.

    Retro Rides Podcast Episode 2

    The Retro Rides Podcast Episode 2: An interview with Distinguished Gentleman's Drive founder Mark Hawwa

    On this week's instalment of The Retro Rides Podcast, Rich Fowler sat down for a chat with Mark Hawwa, founder of the . The two talk not only about the event, but also Mark's encounter with Jay Leno and his thoughts on the controversial

    Get The Latest

    Sign up for the latest in retro rides, from stories of restoration to community happenings.

    By clicking Sign Up you're confirming that you agree with our Terms and Conditions.